In case you’ve missed the memo, BSD has now relocated at 18/F, 27 Hillier Street, Sheung Wan with over 2000 square feet of academy space!
We hosted our first Tech Time event in our new facility yesterday afternoon on crowdfunding.
To kickstart the event, we were lucky to have crowdfunding guru Nicole Denholder, founder of Next Chapter to share her passion of crowdfunding with us. Next Chapter is a dedicated crowdfunding platform for female entrepreneurs in Hong Kong which supports their efforts to turn their ideas into real products and businesses. Nicole shared her expertise and insights on the latest industry trends and discussed successful projects and the key components of their success.
Some key factors
- Researching other campaigns
- Securing pre-pledges
- Developing and testing your story and video
- Early social media and email outreach
- Developing and testing your rewards
- Preparing your team and plan
Nickey Khemchandani, BSD’s very own CTO, added some tips and tricks based on his experience running a successful crowdfunding campaign which raised more than US $1 million on KickStarter.=
Create at least two early bird pledging prices. This can create initial traction to your campaign, but be mindful of the price differences. Ideally US $50 is a good starting point because a high price gap will mean customers are less likely to make a big jump to pay for the more expensive pledge once the cheaper ones have expired.
Marketing before the campaign
Set-up a holding page. Potential customers want to find out more about your product and to check if your company actually exists. Start collecting emails on your landing page and blast out emails to your prospects before, during and after your campaign. 50% of pledging money on average comes from email marketing.
Get to the point early in your video. Statistics show viewers drop off after 12-15 seconds. Engage your customers early and wow them from the start.
Stay tuned for more events, and follow us and like our Facebook page for the latest updates!